国际营销

本课程将探讨术语, 概念, 以及国际背景下的市场营销理论, 以及它的范围和挑战. 学生将研究全球维度技术的方式, 研究, 资本, 投资, 生产影响营销, 分布, and communication networks; gain insight into the increasingly interdependent global economic and physical environment and its impact on international marketing; analyze current international marketing issues and their implications; and develop an understanding of how companies develop strategic plans that are competitive to survive and succeed in global markets.